Beware the “big bang” theory in PR
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A college class I took on medieval imagery (ah, the freedom of a liberal arts education!) introduced me to Boethius’ consolation of philosophy. if you’ve never read it, it’s an interesting view of the wheel of Fortune and how fate can turn on a dime.
When I watch some of the “big bang” PR tactics of tech companies, whether it’s a big sudden splash through print/broadcast advertising, an opulent holiday party, or a self-serving charitable donation to a national crisis, I think of Boethius. Those big, splashy PR moves are a harbinger of lean days to come. How much better it is to grow slowly and methodically, and wait for your natural turn on the wheel of Fortune. And to remember that what goes up must come down.
For more info on the imagery, check out this Brown University website.
