Sarah Palin’s book strategy is brilliant

Not sure how she did it (although one fellow tweeter says that Sarah Palin finishes everything early, including political races) but Sarah has completed her book early and it will be released in hard cover in November.   Great timing for the holiday rush.   Here’s the even better part — the digital version will be held back until after Christmas, to prevent it from cannibalizing the hard cover version.   Ted Kennedy’s book, “True Compass” is following the same strategy. 

A few years ago the pundits were wondering if ebooks would take off.  Now publishers are using them judiciously in order to avoid overshadowing the traditional formats.

Do I plan to buy it?   Only if I can somehow get a blog “scoop” out of it.  Otherwise, I’ll wait to hear what the various media outlets have to say about it.