Archive for Case studies
Feb 02 2010
You can’t meet Peter Kertz without feeling some of his enthusiasm about his invention, The Sonic Seal. It’s a waterproof cover for electric toothbrushes, and he has been using social media successfully to get the word out.
- - Tell me a little bit about how you got the idea for sonic seal?
That clean feel of a Sonicare toothbrush has been a staple in my everyday routine, just like 10’s of millions of others around the world. One morning I was using my beloved Sonicare and noticed a very peculiar taste in my mouth. Peeking down my nose to the handle of the brush I noticed a brownish liquid coming out from under the replacement head. Immediately unscrewing the head, I saw a mess of bacteria and mold inside and it had been leaking into my mouth. The Sonic Seal waterproof cover was born. Read More→
Categories : Case studies, social media
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