Archive for Case studies

Feb 02 2010

How to use social media to promote your invention

Posted by: Linda | Comments (0)

head shotYou can’t meet Peter Kertz without feeling some of his enthusiasm about his invention, The Sonic Seal. It’s a waterproof cover for electric toothbrushes, and he has been using social media successfully to get the word out.

  •  - Tell me a little bit about how you got the idea for sonic seal?

That clean feel of a Sonicare toothbrush has been a staple in my everyday routine, just like 10’s of millions of others around the world. One morning I was using my beloved Sonicare and noticed a very peculiar taste in my mouth. Peeking down my nose to the handle of the brush I noticed a brownish liquid coming out from under the replacement head. Immediately unscrewing the head, I saw a mess of bacteria and mold inside and it had been leaking into my mouth. The Sonic Seal waterproof cover was born. Read More→

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Valley PR Blog

You can also find Linda blogging for www.valleyprblog.com, a (dry) heated group blog from Phoenix, Arizona on the four corners of public relations, marketing, social media and events.