Archive for Crisis PR
Blaming the luger not such a good PR strategy
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Photo found at www.boston.com
Henry Blodgett has an interesting post on the Olympic committee’s take on the unfortunate death of the Olympic luger Nodar Kumaritashvili. After an investigation, they are laying the blame on Nodar. As Blodgett puts it:
“In other words, Nodar’s death had nothing to do with the fact that, because of the track design, he was going 90 miles per hour (15 mph faster than older tracks), had only a few milliseconds to “make correct entrance into curve 16″ after exiting Curve 15 (which the lugers have dubbed the 50-50 curve on account of your odds of exiting it without crashing), and then flew out of a track that, with a small nod to safety, could easily have been covered with netting, Plexiglas, or higher walls and not flanked by immovable steel poles.” Read More→
Tiger Woods, Frankenstein, and Monty Python
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"Young Frankenstein" 1974
The PR blogs are abuzz with differing opinions on how Tiger should have handled his 2:30 a.m. car fiasco. Fraser Seitel, a crisis management expert and author of “Practice of Public Relations,” wrote an open letter to Tiger on Nov. 30th listing 5 critical PR moves Tiger should make right away. Seitel represents one side of the PR debate, one with which I agree: Go public, do it yourself, do it Tuesday, get it out, learn from your mistake.
Another view, represented by elite PR specialists such as Brian Solis, feels that Tiger should take time to compose his response before going to the media, and has a right as a private citizen to do so. Read More→

