Archive for Uncategorized
How to work with the Associated Press
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The Arizona Book Publishing Association hosted four members of the AP in Phoenix tonite at its January meeting. Pauline Arrillaga, Josh Hoffner, Bob Christie and Jim Trotter gave candid advice – so if you’re hoping to work with the AP at some point, here are some valuable insights into how they operate.
Just so you understand the scope and power of the Associated Press, they were founded in 1846 and are the largest and oldest news organization in the world. They have 4,000 employees, 240 bureaus, and more than 10 million images. The west desk in Phoenix is one of 4 regional hubs in the U.S., including Atlanta, Philadelphia and Chicago. In the past, NYC was the hub, but in the last year, the organization decided to establish editing centers closer to the regions they cover. In addition to the 4 regional hubs, AP has bureaus in every state. Read More→
Happy Thanksgiving!
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I’ll be taking a break from all things PR 2.0 this week and celebrating Thanksgiving.
This is always a special holiday for me, since I’m a direct descendant on my father’s side of half a dozen Pilgrims who were on the Mayflower. Someday I hope to celebrate Thanksgiving in Plymouth, where it all began.
Have a great rest of the week, everyone! Stay tuned for next week, when I continue the series on how to take on the competition.
It’s all about the ride
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Chris and Manny, my SW flight #1952 seatmates
I had another great return flight to Arizona on Southwest Airlines last night, and in addition to meeting flight attendants Dallon and Cindy, spent time with my two very cool seatmates, Manny Ferreira and Chris Lima, members of the Mens Senior Baseball League. They were traveling to Arizona with former Red Sox starting pitcher Oil Can Boyd to play in the SMBL championships.
To make the six hour flight go faster, I handed out snacks to Southwest passengers and talked to Manny and Chris about baseball. Before I developed piriformis syndrome, I would spend most flights reading a book and not talking much at all, other than to say “pass the peanuts.”
Manny and Chris were a pleasure to sit next to. We talked about New England, Arizona, baseball, and I watched on as they played several card games, during which Manny was clearly the winner. They joked with each other as well as with Oil Can Boyd, who was two rows behind us. They asked about my mother, my public relations business, and the presentations I was working on during the few times I actually sat down during the flight.
Opportunity comes with adversity. If I were still the old “healthy” sitting Linda, I doubt I would have made three new friends. Now I know all about the Mens Senior Baseball League and that ash bats still break easily, and that Tony Conigliaro unfortunately died in 1990.
Chris – you owe me that picture of me standing in the aisle with Oil Can Boyd!
My life as a Southwest flight attendant
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“Please welcome our ‘flight attendant in training,’ Linda, as she comes through the cabin to collect your trash.”
The great crew on my Southwest flight from Phoenix to Providence today thus announced me as I learned what it’s like to be on the OTHER side of the aisle.
Those of you who know me know that I’ve had a sitting challenge for the last two years. It’s called piriformis syndrome, and basically it’s a form of sciatica. The piriformis muscle Read More→
My two-year anniversary in the blogosphere
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Two years ago this August, I entered the blogosphere when ValleyPRBlog invited me to join their team. I’m still blogging for them, and now am entering new ground with this one-woman perspective on PR 2.0.
When I first wrote my book, Press Releases Are Not a PR Strategy in 2005, it was a protest against what I saw as the misguided mindset of companies that viewed the act of issuing press releases every few weeks as a successful strategy. Read More→


