Just think – what if Margaret Mitchell had a book video trailer for “Gone With the Wind” in 1936?   What would it have looked like before the movie trailer in 1939?

Video book trailers are the latest development in book promotion.  A company right here in Scottsdale, Master Duplicating Corp., creates affordable video book trailers ($300 – $400 on average).  Designed like movie previews, these 30-90 second video clips help sell a speaker, author or entertainer’s talents and promote them to prospective clients.

CEO Janita Cooper works closely with her clients and will create the video clip using non-royalty based music and graphics.   The authors and speakers can be featured in the clip, or not, depending on their preference.   Unlike a lot of radio talk show hosts, Janita actually reads the book beforehand, to get an idea of what sort of clip would work best.    As part of her planning session with an author, she gets them to think hard about their fan base, she says.   “What would you tell your fan base about the book?   What are the five most compelling words you can tell me so someone will enjoy your book?” Read More→