About

Hi, thanks for stopping by. If you’re looking for a site that aggregates and analyzes all things PR 2.0, you’ve come to the right place.

Linda VandeVrede has been in high-tech public relations for more than 25 years, working for large multinational corporations such as Honeywell and Data General, mid-size companies such as Viasoft, and small startups, including Sequencia, KnowledgeNet and iMemories.   She has a track record of helping companies move from virtual unknowns to becoming securely established in the top market leader positions, as ranked by independent analysts such as Gartner.   Many of the strategies and concepts she uses to help increase brand awareness and reputation are described in her book, “Press Releases Are Not a PR Strategy.” 

Linda has a master’s degree in Mass Communications from Boston University, and a bachelor’s degree in English from Dickinson College.  She has won the American Society of Business Publication Editors’ Gold award for excellence in business writing, and tied for silver with Geoff Livingston and Brian Solis’ book (”Now is Gone”) in the national Axiom business book awards.  

She is on the board of directors for the Arizona Book Publishing Association, and a proud member of the Public Relations Society of America and the PRSA Counselor’s Academy.

In addition to this site, you can find her blogging for the Phoenix group blog at www.valleyprblog.com

Headshot and cactus photo are by Arizona-based photographer Michael Ging.