Book

Are you new to PR?

Have you ever wondered why some products receive a lot of PR coverage?

Do you have an image of what kind of PR you’d like, but just can’t seem to get there? 

Do you become frustrated when seeing competitors with inferior products beat you to the punch in the market?

Press Releases are not a PR strategy was written for you!  This easy-to-read guide explains public relations, how to create the necessary materials to implement programs that show results, specific PR tactics and how they should be used, and important legal regulations.  A helpful appendix includes the PRSA code of ethics and sample deliverables. 

169 pp   $18.95  paperback

Order your copy now! 

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Praise for Press Releases Are Not a PR Strategy:

“As a CEO, I thought I had a unique PR strategy… first, send a press release every week to show progress. Second, to be picked up by the tier 1 publications is only a matter of a phone call, right? Third, everyone wants to read my press releases, heck, they would pay to read them if they could… every chapter in Linda’s book predicted my unique strategy and explained why it isn’t so.” — Ori Eisen, CEO, The 41st Parameter

“As someone who has been in the public relations trenches for more than two decades, I’ve found LindaVandeVrede’s book an easy-to-read, yet comprehensive treatise on the do’s and don’ts of an increasingly complicated craft. I wouldn’t hesitate to recommend it as ‘must’ reading for any corporate executive or public relations practitioner.”  — Steve Cody, Managing Partner & Co-Founder, Peppercom, Inc.

“As a syndicated columnist who receives PR materials daily, it is my wish that every person would read… no, not just read, but study… no, memorize… Linda VandeVrede’s new book. She understands what it takes to transform a publicity person from a nuisance to a welcomed and respected ally.”  — Dale Dauten, King Features columnist, “The Corporate Curmudgeon and kate & Dale Talk Jobs” and author of The Gifted Boss.

“What VandeVrede really has done is put all the best PR advice you’ve ever tried to give a CEO into one handy little book. And — – ever thinking of the target audience — – VandeVrede has managed to do it in a book that can be read in a two-hour plane ride.”  — Katie Delahaye Paine, Editor/Publisher, The Measurement Standard

“I use this book in my public relations campaigns class to give students an introduction to what they will encounter in the working world and how to hit the ground running in their first public relations job. VandeVrede truly drives home the idea that it isn’t any one element, but a total comprehensive strategy, that will make a public relations plan successful.”  — Joette Rockow, Lecturer, University of Wisconsin-Milwaukee

Order your copy now! 

If you’d like a personally autographed copy, contact linda (at) lindavandevrede (dot) com.