Sep 21 2009

Give me Dels, or give me SteinMart!

By Linda
Dels frozen lemonade

Del's frozen lemonade

After 4 weeks in Rhode Island, I’m finding myself unconsciously gravitating back to the comfort brands I grew up with:

  • Dunkin Donuts
  • CVS
  • Del’s Lemonade
  • Newport Creamery

I realized I don’t have food loyalty in Scottsdale, where I’ve lived for 21 years.   I’m not really drawn to any single food brand there – I don’t find “comfort food” in any shape or form, unless you consider coffee and Golden Grahams to be comfort food. 

I haven’t eaten Dunkin Donuts in years, and in the last 4 weeks, I’ve consumed an embarrassing amount.   Chocolate iced glazed donuts are now second nature to me.  When I need to shop for clothes, household items, or accessories here, however, I draw a blank.   Rhode Island Mall and Warwick Mall are lonely concrete ghosts of the supermalls they were in their heydey of the late 60s and early 70s.   I crave SteinMart and Ross, and maybe a Dillards, but so far haven’t found any.

Is this just endemic of the weather in each place?   Cold states like Rhode Island specialize in comfort foods.    Warm, ego-based states like Arizona focus on clothing.    It reflects the split personality I feel I always have – drawn to each place but never fully at home in either.

Categories : public relations

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Valley PR Blog

You can also find Linda blogging for www.valleyprblog.com, a (dry) heated group blog from Phoenix, Arizona on the four corners of public relations, marketing, social media and events.