Chappaquiddick in PR 2.0 instead of PR 1.0
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How would Ted Kennedy’s reputation have fared if PR 2.0 had been in existence in summer 1969, when the infamous Chappaquiddick incident occurred?
No cell phones, no camera phones, no Internet, no social media, no citizen journalists. Just a quiet dirt road on an isolated part of Martha’s Vineyard.
It’s a part of history that will always remain a mystery. To his credit, Ted Kennedy went on air to acknowledge his shortcomings. But so many questions linger…
The methods to convey information and initiate conversations are different now. But the PRSA ethics code is always a good guideline to follow. There can be as much deception in omission of key information as there is in slanted information. I’m a Ted Kennedy fan. But this is one part of his past that continues to trouble me…
