My two-year anniversary in the blogosphere
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Two years ago this August, I entered the blogosphere when ValleyPRBlog invited me to join their team. I’m still blogging for them, and now am entering new ground with this one-woman perspective on PR 2.0.
When I first wrote my book, Press Releases Are Not a PR Strategy in 2005, it was a protest against what I saw as the misguided mindset of companies that viewed the act of issuing press releases every few weeks as a successful strategy.
With the publication of the 2nd edition in 2007, thankfully things had changed. Social media had proved that not just press releases, but a lot of the other traditional concepts in public relations needed to be re-examined as well. If I embark on yet a 3rd edition of the book, it will have to move even faster to address the future changes in store.
I’d like to send a shoutout to Brian Solis, a thought leader for all things PR 2.0, for helping me refine the tagline for this blog. If you’re fascinated by the people, technology, events, and books that define the new world of PR 2.0, then you’ve come to the right place. Welcome!
Congrats on your blog! Its been a pleasure working with you and learning from you. Looking forward to reading your posts!
I’ve added you to my blogroll! Now to work on getting my own updated. Great job, Linda!
Linda – well, alright!
Love it! Congrats! Look forward to your posts.
Linda, great job on your new blog! Looking forward to following your posts!!
Excellent design. Love that you have your picture right up there on top left side. Great integration with your other social media strategies!
Congratulations on the blog, Linda!
Geesh – I remember our first meeting at a pizza joint near iMemories. You weren’t totally buying into social media yet but you have now! I look forward to reading about your perspectives on this, that, and the other thing.
I’m subscribed!
mal
Linda, thanks to your suggestion I have finished the Brian Solis and Deirdre Breakenridge book, Putting the Public Back in Public Relations – a must read for PR2.0. For over 12 years you and I have known each other and I look forward to the next 12 and beyond!
Congratulations, Linda! Looks great and I’m proud to know a “thought leader.”
Good for you tackling this often overwhelming task of identifying what to do when for the best marketing strategy. I look forward to your posts.
Thanks for the well wishes, everyone. And Malcolm, that fateful day back in ‘06 when I attended the Businesswire social media seminar is permanently stuck in my memory. I had just been reading about Todd Defren’s SMR, and was trying to figure it all out. You were the first person to explain it clearly and help me bridge the gap.
Good looking site, Linda. I hope this turns out to be a well-read resource for practicing PR professionals. As much as your book was needed when published a few years ago–I think it may be even more relevant now. Though many PR pros get it right, it seems a growing number of PR folks (both experienced and new to the field) need to learn (and, perhaps, relearn) the ropes a bit better.
I’m sure you’ll set ‘em straight with your insights!